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  • Strategic Prospecting Playbook: Cracking the North American Sign & Graphics Market

    THE CHALLENGE An international sign and graphics supplier approached Amazon Solutions with a clear goal: break into the North American market ahead of the 2026 ISA Sign Expo in Orlando — the industry’s largest trade event, drawing 19,000+ professionals from 112 countries and 500+ exhibiting brands. The problem? They were positioning themselves as just another…