Author: David Amz

Generative Engine Optimization (GEO) is the practice of structuring content so AI engines like ChatGPT, Perplexity, and Google AI Overviews quote it as a source. Forrester surveyed 18,000 B2B buyers and found generative AI is the single most cited research source, yet 44% of B2B SaaS companies score below 50 on AI visibility benchmarks.

B2B enrichment vendors quote per-record pricing as a scale benchmark — ZoomInfo at $0.15–$0.30, Apollo at $0.12–$0.18. But mid-market teams running 2,000 records/month never hit those prices: ZoomInfo’s $15,000 annual minimum locks them at $0.625 per record, more than 4× the headline rate.