From Spreadsheets to Smart Selling: How Amazon Solutions Gave GT Marketing a 210M-Contact Prospecting Engine

For many B2B sales teams, the biggest bottleneck isn’t closing deals — it’s finding the right people to talk to in the first place. GT Marketing, the sales division of Graphictac, faced exactly this problem. With a target market spanning hundreds of sign shops, print companies, and visual communications businesses across North America, their prospecting process was slow, manual, and inconsistent. Amazon Solutions changed that with a technology solution built from scratch: a custom Prospect Finder integrated directly into their SDR CRM platform.

The Problem: Too Much Noise, Too Little Pipeline

Before working with Amazon Solutions, GT Marketing’s sales reps — including GT Doug, GT Steve, and the broader team — spent hours manually researching companies, hunting for contact details, and trying to determine who the decision-makers were at each prospect business. Contact information was scattered across Google searches, LinkedIn, and disconnected spreadsheets. There was no single source of truth, no way to know if a contact had already been reached out to, and no system to prioritize outreach based on data.

The team needed speed, accuracy, and scale — without sacrificing the personal touch that defines their brand.

The Solution: Prospect Finder — Powered by a 210M+ Contact Database

Amazon Solutions built and integrated a Prospect Finder module directly into GT Marketing’s custom CRM. The tool gives the team instant access to a database of over 210 million B2B and B2C contacts — all searchable within their existing workflow, with no need to switch between tools or platforms.

How the Finder Works

Sales reps can search for prospects using multiple criteria simultaneously. They can search by company name to find a specific target business, by company domain for exact-match lookups, by keywords like “sign shop” or “wide format printing” for industry-wide searches, by LinkedIn URL for precise individual targeting, and by person name when looking for specific decision-makers. Once a primary search is run, reps can refine results further using filters including geographic location (city, state, country), industry and vertical, seniority level (owner, manager, director, C-suite), company size, and annual revenue range.

Intelligent Deduplication

One of the smartest features Amazon Solutions built into the Finder is live deduplication. As results appear, each contact is marked with a color-coded badge: a green badge indicates a new contact not yet in the CRM, while a blue badge shows a contact who already exists in the system. This prevents duplicate outreach, saves time, and ensures the team always knows exactly where each prospect stands in their pipeline before importing them.

One-Click Import to CRM

When a rep identifies the right contacts, they can select them individually or in bulk and import them directly into the CRM with a single click. Each imported contact arrives with full profile data — name, title, company, email, phone, location, and more — ready for immediate outreach. No copy-pasting. No data entry errors. Just clean, actionable leads delivered straight into the sales workflow.

The Impact: From Hours to Minutes

The results of deploying the Prospect Finder were immediate and measurable. What used to take a sales rep several hours of manual research now takes minutes. GT Marketing’s team can now identify and import dozens of highly qualified leads in a single session, filter prospects by the exact business profile they’re targeting, avoid wasted effort on contacts already in the pipeline, and focus their energy on outreach rather than research.

Combined with the CRM’s activity logging, AI-powered contact reports, and built-in email tools, the Prospect Finder transformed GT Marketing’s entire top-of-funnel operation. The pipeline is fuller, the outreach is smarter, and the team is closing more conversations because they’re starting more of the right ones.

Built for the Sign and Graphics Industry

What makes this solution especially powerful is how it was designed with GT Marketing’s specific market in mind. The search keywords, the industry filters, and the workflow were all configured to match the language and structure of the sign and graphics space. This isn’t a generic sales tool adapted for their market — it’s a purpose-built prospecting engine designed for who they are and who they sell to.

Your Business Deserves the Same Advantage

Amazon Solutions specializes in building custom digital tools that give sales teams a real, sustainable edge. Whether you’re in the sign industry, print, media, or any B2B market, we can design a prospecting and CRM system tailored to your specific workflows, clients, and goals.

Ready to replace spreadsheets with a smart selling system? Contact Amazon Solutions today and let’s build something that works for your team.