How Amazon Solutions Built a Custom SDR CRM That Transformed Sales Prospecting for Graphictac

When Graphictac — a sign and graphics company based in California — needed a smarter way to manage their sales pipeline, they turned to Amazon Solutions. The result was a fully custom-built SDR (Sales Development Representative) CRM system tailored to the unique demands of the sign and graphics industry.

The Challenge

Graphictac had a growing team of sales reps reaching out to hundreds of potential clients — sign shops, print companies, and media services — across North America. Managing contacts in spreadsheets was no longer sustainable. They needed a centralized platform to track prospects, log activities, send emails, and collaborate as a team — all without the complexity and cost of enterprise CRM tools.

The Solution: A Purpose-Built SDR CRM

Amazon Solutions designed and deployed a custom web-based CRM system purpose-built for Graphictac’s sales workflow. The platform — dubbed the SDR CRM — was built from the ground up with the following core capabilities:

Centralized Contact Management

The system houses over 175 contacts and growing, with full profile details including email, phone, city, state, LinkedIn, and website. Each contact is linked to their company, making it easy for the sales team to understand who they’re talking to and tailor their outreach accordingly. Companies like Colorzone, A52 Signs, Barker Blue, Accents and Artech, and Canterbury Media Services are all managed seamlessly within the platform.

Activity Feed and Timeline

Every interaction is logged and visible in a real-time Activity Feed. Sales reps can track notes, calls, emails, and meetings with a full historical timeline per contact. This ensures no opportunity falls through the cracks and gives managers full visibility into team activity across the board.

Prospect Finder — 210M+ Database Access

One of the most powerful features Amazon Solutions built into the platform is the Prospect Finder — a search engine that taps into a 210 million+ B2B and B2C contact database. Reps can search by company name, domain, keywords, LinkedIn URL, or person name, and then filter by location, industry, seniority, company size, or revenue. New contacts can be imported directly into the CRM with a single click, dramatically accelerating the top of the sales funnel.

AI-Powered Intelligence (Claude AI)

Amazon Solutions integrated Anthropic’s Claude AI directly into the CRM to supercharge sales research and outreach. From any contact profile, reps can generate an AI Person Report or AI Company Report instantly — giving them deep background on individuals and organizations before ever picking up the phone. The AI also drafts personalized cold emails and provides intelligent outreach suggestions based on team activity, helping sales reps focus their time on the highest-value conversations.

Email Integration and Team Collaboration

The system supports Gmail, Outlook, and any SMTP server for sending emails directly from within the CRM — no tab switching required. With 4 team members (GT Doug, GT Steve, GT Marketing, and Admin) all operating on the same platform, collaboration is built in. Managers have full visibility into team activity, ensuring consistent and coordinated outreach across the entire sales organization.

The Results

Since deploying the Amazon Solutions SDR CRM, Graphictac has moved from a fragmented, manual process to a unified, data-driven sales operation. The team can now:

• Identify and import hundreds of qualified prospects in minutes using the Finder tool
• Log and track every client interaction with full team visibility
• Send personalized, AI-assisted outreach emails without leaving the platform
• Generate instant AI reports on any prospect to sharpen their pitch
• Coordinate seamlessly across a multi-user team environment

Why Amazon Solutions?

Amazon Solutions doesn’t just deliver off-the-shelf software. We build systems that fit your business, your team, and your industry — exactly the way you need them. The Graphictac SDR CRM is a testament to what’s possible when technology is designed around the people who use it.

If your sales team is ready to scale smarter, contact Amazon Solutions today to learn how a custom CRM solution can transform your outreach and accelerate your growth.